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Rebranding Jesus

The inspiration for the title of this book was the Texas license plate of a believer. FEARGOD. I wondered at the sentiment and how the driver took joy and comfort enough to display it. It was their brand. It’s part of god’s brand, not God’s brand.

You see, the other day, the Pope (2024 version) said something that changed everything.

“God is God.”

I’m no Christian or Catholic scholar, but I think this was tectonic. I mentioned it to one of my Jesus mentors. Both parts, actually. Of “FEARGOD” he said, “That’s the beginning of the bargain,” or something like that. I didn’t understand. But I was leading to the “God is God” part. And we began a discussion. “I have a meeting in ten minutes,” he said.

“It is incredible for him to say that, don’t you think? I mean, Jews? Native American Indians? God is God.”

“That’s not exactly what that means.”

And that’s where church and organized Christianity often get things so wrong. I think this is the exact meaning el Popo was going for, actually. It doesn’t matter anymore how you get to GOD. That’s my idea. I think that’s what God’s human representative meant by his statement. I didn’t read the entire thing. I have not looked up commentary on his blasphemous statement. I’m sure I don’t understand it. In context, I mean.

I do understand it.

The Pope is upgrading God’s branding. Jesus is popular and all, but he leaves out a lot of the inhabitants of Earth. And if “My Way or the Highway” is the branding of Jesus, you can understand how The Pope is working to make God more inclusive.

“God has never been mad at the Jews,” my friend said.

“Well, the Christians, though…”

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